Influenced by COVID-19, the lifestyle of global consumers has undergone a huge change, and everyone has begun to pay more attention to and realize the importance of health and fitness.

The global popularity of sports and fitness has led to rapid growth in the field of sports nutrition. According to data, the global sports nutrition market approached $45 billion in 2021 and is expected to grow at a rate of 10% to reach $72.5 billion by 2026.

The sports nutrition market can be divided into three types: pre exercise, post exercise, and pre – and post exercise combination products. Among them, pre exercise supplements account for the highest market sales and are the largest subcategory; Next is post exercise supplements; Finally  is pre – and post exercise supplements.

In addition, 27% of pre exercise and post exercise supplements on Amazon contain BCAA, and products containing this ingredient will have an average selling price $1.4 higher than those without it. BCAA includes leucine, isoleucine, and valine. It bypasses the viscera and directly enters the muscles, where it is oxidized and used as energy. It can quickly supply energy before exercise, promote muscle growth, and alleviate soreness after exercise.

Pre exercise supplement products

Common ingredients: proteins (plant protein, whey protein, casein), amino acids (leucine, isoleucine, valine, phenylalanine, threonine, tryptophan, methionine, lysine, histidine, glutamine, taurine, creatine), carbohydrates (glucose, functional sugars), caffeine, betaine, vitamins (C, B groups), electrolytes (potassium, magnesium, sodium)

Functional demands: supplementing energy and improving sports performance (enhancing endurance, explosiveness, and focus)

Post exercise recovery supplement products

Common ingredients: small molecule peptides (collagen peptide, soy peptide, wheat peptide), amino acids (leucine, isoleucine, valine, creatine), HMB, L-carnitine, curcumin, sour cherry extract, betaine, astaxanthin

Functional demands: restoring damaged muscles, replenishing water, replenishing energy, reducing inflammation and soreness

Pre – and post exercise combination supplement products

Common ingredients: electrolytes (potassium, magnesium, sodium), vitamins, proteins, amino acids, anti-inflammatory plant ingredients (curcumin, sour cherry extract)

Functional demands: replenishing energy, improving exercise performance, restoring muscles and moisture, reducing inflammation and soreness.